Accommodation

wide range of facilities:
hotels, motels and guesthouses,
timeshares
youth hostels
holiday centres
bed and breakfast
caravans and camping sites

Eating arrangements:

B&B = Continental plan bed and breakfast only
Self catering accommodation only is provided together with facilities for preparing and cooking own food
Half board = Modified Bed and two meals - usually breakfast and evening meal
Full board = American plan Bed, breakfast, lunch and evening meal
All inclusive Bed, breakfast, lunch,evening meal, snacks often includes drinks and entertainment



Hotel Grading schemes

Help tourists to distinguish different types of accommodation.

E.g. English Tourism Council, AA, RAC

Properties are visited annually by trained impartial assessors.
Hotels and self catering accommodation are given star ratings * = poor ***** = higher quality and greater range of faclilites and level of service provided.

Guest accommodation are rated between 1 and 5 diamonds . The more diamonds awarded, the higher the overall quality in areas such as cleanliness, service and hospitality.

Different customer types (tourism)

• Families
• tourists
• OAPs
• organised party groups
• disabled people
• day trippers
• overseas visitors
• businessmen and women
• people living outside area - domestic market

Tourist information and guiding services

Tourist information centres
Regional tourist boards
Guided tours on open top buses
tour guides
VisitBritain

Tourist information centres are located in:
City centres
town centres
historical towns
popular tourist destinations

Local tourist information centres: Library Solihull

1. give advice about accommodation, car hire, visitor attractions, restaurants, transport.
2. provide maps of town and region they serve
3. Funded by local authority
4. located in centre of towns or cities
5. information as to what is on - theatres, concerts
6. sell souvenirs

Guiding Services
e.g. guided tour of a castle, stately home, city

Aim
To make the tour as informative and interesting as possible

Cities like London, Stratford upon Avon, Bath have touris on open top buses. The tour guide gives a running commentary which usually includes interesting stories about people and places on the route. Often head sets are provided for non-English speaking visitors.

Some guides are volunteers who have a special interest in the history of a place


Blue Badge Guide Scheme
The Blue Badge is the British national standard guiding qualification, every guide has the same background of national core knowledge combined with in-depth local knowledge
Blue Badge Guides have a wide range of languages (40!), specialities and interests, and can guide on foot, in cars, on coaches, on trains and on boats.

Professional, qualified tourist guides for sightseeing.

Products offered by Tourist Information Centres

1. information leaflets
2. maps
3. brochures
4. audio tapes

Services

1. coaches
2. help and advice
3. speaking foreign languages
4. booking accommodation and catering
5. car hire

Coach companies

Case Study Johnsons - Henley in Arden


• Family owned – independent
• Build a close relationships with customers
• Have a good reputation based on high quality and service
• Highly regarded by competitors

Characteristics of service provided:
• Door to door holidays
• Uniformed drivers
• Modern fleet
• Caring attitude
• Award winning company

Services provided

• School runs
• Educational visits
• Day trips
• Short break holidays
• Coach holidays in Europe
• Door to door holidays

Components in the travel industry

G Guiding and tourist information services
O On line travel services
T Transportation
A Attractions
T Travel Agents
T Tour operators

How can you reduce the negative impacts of tourism?

1. Manage visitor numbers
2. Park and ride systems
3. Better signposting
4. Using off peak car parking charges
5. Managing traffic
6. Code of conduct for visitors

££££ ECONOMIC

+ve
Creates jobs
Regeneration of area
Local businesses profit
Bringing money into area
Better public transport systems

-ve
Tourism can take away from traditional jobs
Loss of local services – shops turn to gift shops etc.
Lots of seasonal work which is low paid
Prices for goods are raised which means higher prices for locals.


ENVIRONMENTAL

+ve
Derelict areas improved such as old barns in rural areas
Town centres pedestrianised
Flowers and landscaping

-ve
Litter
Noise
Air pollution
Congestion traffic
Disturbing wildlife
Loss of wildlife habitats
Altering landscapes
Physical erosion of footpaths
Overcrowding
Wear and tear on the countryside
Sea pollution in seaside areas

SOCIAL IMPACTS
How it affects people and their lives:
+ve
Refurbished buildings, conversions, B&B’s etc
Friendly people like interacting with tourists
Better social life
Better facilities
Better infrastructure and transport

-ve
Local residents putting up with drunken or loud behaviour from tourists
Congestion on local roads – leading to delayed journey times for local people

Explain the appeal of a UK town or city....

Explain the appeal of a UK town or city you have studied to inbound tourists

London
Main appeal is the cultural (Tate Gallery), and historical buildings (Big Ben, Houses of Parliament and Palace of Westminster) and to see the heritage of Britain. Many overseas visitors come to the UK to see Buckingham Palace.
There are many visitor attractions such as Millennium Wheel, Madame Tussauds, the London Dungeon all in very close proximity.
There is a wealth of arts and entertainment opportunities in London including the National Theatre, Tate Gallery, Her Majesty’s Theatre, and concert venues such as Wembley stadium, Royal Albert Hall.
Transport links in the capital are excellent with three major international airports, Heathrow, Gatwick and Stanstead. This means that the capital is easily accessible. The public transport is excellent with surface and underground rail networks, buses etc.
There is a wide range of accommodation available ranging from top 5* hotels like the Savoy Hotel and Ritz Hotel, through smaller hotels, guest houses, bed and breakfast and youth hostels.
London is also famous for its shopping (e.g. Harrods, Knightsbridge, Oxford St, etc)
There are also many famous sports venues close to the capital city – Wimbledon (tennis) Twickenham (Rugby) and Wembley (football)

There are many guided tours, city sightseeing tours which offer overseas visitors audio tape guides in different languages. London has a diverse range of plates to eat including specialist restaurants from all over the world which cater for every culture.


What does Birmingham have to offer?
Shopping: Bull Ring, Mail Box
NEC / NIA: entertainment venue
ICC - conference venue
Theatre: Repertory theatre, Hippodrome Theatre, Alexandra Theatre
Museum and Art Galleries: Art Gallery, Thinktank museum
Visitor attractions - Cadbury World, Sea Life Centre
Wide range of Hotels, Raddison, Crowne Plazza
Jewellery Quarter

Exam on Monday 9th June - final preparations!

I've added to the section on Theatre on the blog. Please check it out!

Make sure you learn all of the jobs in both the leisure and tourism section.
Learn how leisure provision has changed in the local area over the past 20 years
Be able to discuss links between components in the leisure industry
Be able to discuss links between leisure and tourism
Learn your case studies!


Think social, economic and environmental advantages and disadvantages of tourism

Case Studies for Tourism
Case study of a city - use Birmingham - you know it well!!!
Case study of a seaside - Blackpool
Case study of a national park - Peak District. Remember the Year 9 Geography field trip to Dovedale!!!
Coach company - Johnsons, Henley in Arden


Case studies for leisure:
Leisure Centre - Tudor Grange
Health club - David Lloyd Monkspath
Childrens play - Wacky Warehouse, Olton Tavern, Brueton Park
Theatre - Birmingham Repertory Theatre
Cinema - Cineworld, Touchwood
Museum - Thinktank
Visitor Attraction - Drayton Manor, Cadbury World

Bingo

Jan 06
Bingo halls are part of the leisure industry and many people choose to spend some of their leisure time there.
Explain the appeal of playing bingo at a bingo hall.


Stacey Dutch
Firstly you can play all year round as it is inside. It is competitive as everyone wants to win the money. Furthermore it is cheap and you can win your money back and a lot more. Also it is socialising with other people as you have the opportunity to meet new people. Although it is quiet when playing bingo it is lively and fun for everyone after. Also it caters for most people. It is appealing as it is enjoyable, fun and exciting.

Museum case study: Think Tank

Where is it?
Think-tank at Millennium Point, Curzon Street,BirminghamB4 7XGUK
What is it about?
Think-tank is Birmingham's museum and science attraction. It examines the past, investigates the present and explores what the future may bring.Think-tank’s job is to help us all understand how science and technology shape our lives.
What can you see there?
you can see the Imax theatre and scientific gadgets to make it fun. There are different areas three of them are: power up, city stories and the street
What are the prices?
Ticket prices for Think-tank museum, IMAX cinema and the Planetarium. See website for details of adult prices, children (3-15), Adult, concession, family of 5, family of 4



Discounts or any special offers?
Season ticket gives you unlimited entry into Think-tank, a free Planetarium showing with each visit and on-site savings at the IMAX Cinema, Think-tank shop and Level G2 café.

What facilities does it offer?

Facilities it offers are a café, shop and toilets

What products can you buy there?

Products you can buy there are stationary, toys and books

What does museum offer groups?

The museum for groups offers lower prices

Does it offer any support for teachers and pupils?

All of its 10 areas are relevant to the national curriculum

What does it offer children and families?

Everything in the museum is on offer for children. A café is on offer for adults and most activities there

What does it offer for adults?

A café, some scientific activates

Is there an age group which it does not cater for?

Yes, for teenagers as they would not find it interesting

What does it offer for businesses?

Think business is able to provide a 1,000sqm temporary exhibition hall suitable for events from a Royal luncheon to a car launch, whilst our three suites are able to offer a choice of formats ranging from boardroom to banqueting. Meanwhile, for bigger events, we're delighted to offer the spectacular 3,600sqm open air Millennium Square.

Does it cater for people with disabilities?

Yes, wheelchairs are for hire, hearing aids and sign language

Are there any job vacancies?

Work experience for year 11

Airline case study

Virgin Atlantic!
Services that we provide:

Airport transfers and park including trains and parking spaces, making your holiday stress free from the start

Issuing tickets

Planning itineraries, meaning you get the most from your holiday

Arranging visas and passports, meaning that you have a hassle free holiday

Fast track check in service, jump the queue and go through to departures as quick as possible

Health information making sure you are as safe as possible whilst away

Helping to choose the destination that would suit you most Flying to over 20 destinations world wide

Helping with arranging your car hire

Destinations that we fly to:

Chicago Las Vegas
Los Angeles Miami
New York Orlando
San Francisco Washington DC
Cape Town Johannesburg
Lagos Nairobi
Delhi Dubai
Hong Kong Mumbai
Shanghai Tokyo
Antigua Barbados
Cuba Grenada
Jamaica St Lucia
Tobago Mauritius
Sydney

City Case study - tourism

York!
Location!
York is a historical riverside city which is home to number of attractions. It is located in the North East England and is very near to numerous national parks such as Peak District and Lake District.

History Of York!
The history of York dates back 2000 years ago in AD79. When the Romans invaded and conquered the Celtic tribes. After the Romans withdrew from Britain in the fifth century, the Anglo-Saxons began their invasion, Northumbria was in the middle of civil war when the Vikings raided and captured York in 866.

How to get there!
York has lots of motorway links to all regions in the UK so travelling to York by car is simple. There are also lots of train services from London, Edinburgh and Manchester. It is also close to three international airports: Leeds/Bradford, Humberside and Manchester.

Attractions
o York Minster – One of the greatest cathedrals in Europe, built over 250 years ago as an artistic and architectural masterpiece.
o Jorvik Viking Centre – Jorvik is a reconstruction of how the Vikings use to live in AD975, visitors can journey through the reconstruction of Viking Age streets.
o Shambles – The shambles is the best preserved medieval street. It has been around for over 900 years. The streets are narrow, twisty and have sharp corners. There were many butchers on the street but now have been replaced with jewellery and sweet shops.

visitor attraction question

Visitor attractions have many impacts on the area where they are situated.
Using a visitor attraction you have studied, analyse the economic and environmental impacts that is has on the area.
Name of visitor attraction Alton Towers

I have chosen Alton Towers as a visitor attraction I have studied. It has many economic and environmental impacts from millions of tourists each year going to Stoke on Trent to visit it.

Firstly, an economic effect that Alton Towers has on its surrounding area, is that more jobs/ employment becomes available, to the people living near this attraction. Jobs such as, ticket office, security, café services, shops, cleaners and ride operators are needed everyday to keep Alton Towers up and running. If staff did not work at Alton Towers then it would have to close, so therefore this would affect many other jobs that are connected with tourism; such as transport, restaurants and accommodation. For example many people catch coaches to and from Alton Towers daily, therefore a high amount of coach drivers wages comes from this, if Alton Towers closed then coach drivers and many other types of transport such as taxi’s would loose profit. Also, accommodation would be affected as thousands of tourists each year stay at hotels and B&Bs in the area so that they can visit Alton Towers. If the attraction closed there would be a drop in tourism, so this would affect the local people.

An advantage of environmental impact from tourism at Alton towers is that more tourists means more income. Therefore, some of this money goes towards the local area. This is an advantage as more things can be improved, such as the country lanes, as they are small and narrow, which means congestion and crashes could be prevented. The area is carefully landscaped and conservation is of more importance due to the attraction.

There are many environmental disadvantages. For example, thousands of tourists go to Alton towers each day, this means that cars, coaches and many other forms of transport will be on roads and motorways going to and from Alton towers. This therefore causes congestion on the local roads, which could cause problems for locals who are trying to travel to places, as it may take them longer, to get to their chosen destination. Also, more transport on the roads means more air pollution and noise pollution. Another disadvantage could be that, more tourists’ means more litter will be dropped on the ground. This makes the surrounding area look untidy which could upset locals, and put tourists off visiting there again.

Links between leisure and tourism

You will need to understand that although the leisure and tourism industries are generally considered separately, there are many links between the two, for example accommodation and catering, attractions, and transportation. Both industries are dependent upon each other for customers, for example:
• a family day out at a visitor attraction is a leisure activity but also involves travel and tourism
• traveling to an away football match could be considered as both leisure and tourism
• going on holiday and many of the activities undertaken while on holiday could be considered as both leisure and tourism
• Going to the theatre and staying in a hotel overnight are both leisure and tourism.
The local tourist information centre provides details of both leisure and tourism facilities and activities. Transport providers operate services to places of interest for both the leisure market and tourists.

Travel Consultant

What does the job entail?
To arrange transport and accommodation for clients
Sell All inclusive holidays
Arranging day trips and walking holidays
Booking theatre tickets

Conference Organiser

What does the job entail?

Responsible for the daily administration of conferences and other functions such as wedding receptions, exhibitions and business meetings
Plan the programme, decide the venue, invite speakers
Sent out promotional literature
Take bookings from delegates
arrange hotel accommodation
Book coaches
Organise equipment and book temporary staff.

Coach Driver

What does the job entail?
Responsible for safe travel
Keep to a timetable
Help passengers with their bags
Maintain vehicle
Ensure vehicle is tidy and report any concerns regarding vehicle

Air Cabin Crew

What does the job entail?
Responsibility for the well being and safety of passengers
Handle any kind of emergency
Initiate appropriate safety procedures
Serve food & drink
Sell duty-free goods
Caring for unaccompanied children

Resort Rep and tour guide

what does the job entail?
Ensure the clients enjoy their holiday
Responsible for their well being and safety
Meet clients at airport and transfer to accommodation
Ensure the clients needs are met
Provide local information especially about local attractions
Arrange excursions and often accompany them
Contact local transport companies, hotels and restaurants
Deal with child care, first aid sort out problems
Provide welcome parties

Tour Guide
needs to be flexible
have a genuine interest in people
knowledge of area, historic and cultural
patient and tolerant, able to cope with awkward visitors or awkward situations
good organisation al skills
excellent time keeping

JOBS IN TOURISM INDUSTRIES

Restaurant manager

Role
Long hours
Experience needed in restaurant industry
Catering training
Need formal qualifications like NVQs and good people skills
Tasks include
Deal with customers and handle their complaints
Buy food and wine
Administration
Handling cash
Has responsibility for the entire restaurant
Job is to manage the staff who prepare, cook and serve food and drinks
Recruit train and supervise staff
Works closely with head chef dealing with menus, prices, budgets, Supervises the maintenance, staffing and quality of service within the restaurant

Skills and qualifications:
Good knowledge of customer care skills, sales, marketing and finance
Good knowledge of health and safety issues
Good communication skills are essential
You would probably start off as a waiter, gain extensive knowledge of wines and spirits
Work in a variety of restaurants and home and abroad
Qualifications are essential to work in a top restaurant.

Park Ranger

Work in countryside recreation
Look after coun tryside resources – forests, lakes and coastal walkways
Protect natural environment from damage by people or the elements

Duties include
Fire protection
Maintaining gates and huts
Forestry work
Conservation work
Protecting endangered species
Gathering natural, historical or scientific information
Enforcing local guidelines
Maintaining campsites
Dealing with the public

Must enjoy working outdoors

Park ranger

Look after grass surfaces
Needs constant attention and proper preparation
Maintenance of greens on golf courses needs years of experience
Needs a lot of knowledge about treatments and up to date techniques
Also employed in parks, gardens and other spaces to maintain flower beds and lawns


Work in Sports clubs (football, cricket, rugby), leisure centres, golf clubs, parks and open spaces

Knowledge of irrigation techniques, turf technology and soil fertilisers
Can start without formal qualifications
To progress qualifications are needed
Must like working outdoors in all weathers

Life guards

Role

• To ensure the safety of swimmers in and around the pool – supervise groups
• Enforce safety rules
• Capable of rescuing people who get into difficulties in the water
• Promote swimming lessons
• Main duty involves overseeing the safety of all bathers
• Cleaning and checking equipment, pool water testing
• Reporting any maintenance requirements
• Record all incidents in appropriate bookAttend management meetings

Skills / qualifications:
• Must hold relevant up to date qualifications like the National Pool Lifeguard Award
• A knowledge and qualification in first aid is also desirable
• Needs to be physically fit
• Able to work as a team member
• Able to deal with the public
• Expected to work evenings and weekends
• Attend training sessions

JOBS IN LEISURE INDUSTRIES Fitness instructor

Role:
1. Fitness instructors teach many activities such as step aerobics, keep fit and circuit training, weight training
2. May work for an organisation, local authority or be self employed
3. Supervise group sessions
4. Design training programme
5. Design diet and fitness programme for individual client
6. Motivate people
7. Ensure clients exercise safely
8. Carry out fitness and health assessments

Skills / qualities needed
Must be physically fit
Outgoing personality
Awards and qualifications are essential
Good understanding of excellence in customer care
Awareness of health and safety and equal opportunity policies
Good communication skills
Ability to motivate and train others to achieve their goals

Leisure attendant

Leisure assistants carry out a range of duties

1. Setting up equipment
2. Answering enquiries from the public both face to face and over the phone
3. Collecting tickets
4. Cleaning changing rooms
5. Working in reception
6. Deal with bookings
7. Help with supervision of groups
8. Handle cash
9. Equipment maintenance
10.Clean swimming pool

Need to be prepared to:
Work hard

Work shifts and weekends

Be prepared to learn from other more experienced staff

Patient, helpful, cheery

Team player

Factors that affect how people spend their leisure time

Main factors
Age group
special needs
gender
culture
type of household
social group

Other factors
fashion
influence of family and friends
amount of disposable income
availability of facility
availability of transport
personal interest

Leisure centres

Products:
food and drink
membership
purchase of equipment

Services:
hire of equipment
lessons and classes for adults and children
personal trainers
individual coaching
functions, hiring an area for a party or a conference

Case Study:
Tudor Grange

Libraries

Funded through the local authority

20 years ago you would only expect to find books and newspapers in a library. There would have been a general library, childrens library and a reference library.
Today a library provides a range of products and services:

Products:

• books, CDs, cassettes, videos and DVDs for loan
• Reference books and magazines
• large print and talking books

Service:

• Computer suites
• Internet access
• photocopying
• holiday activities for children
• pre school story time
• toy loans
• book clubs
• talks

VISITOR ATTRACTIONS

A visitor attraction is ...
a place that attracts tourists and offers enjoyment, amusement, entertainment and education.

The English Tourism Council categorises visitor attractions into:
historic buildings - Blenheim Palace, Buckingham Palace, Warwick Castle
Museums and art galleries: British Museum, Tate Modern, National Portrait Gallery
Wildlife attractions: Whipsnade Zoo, Woburn Safari Park, Sea Life Centre
Gardens: Kew Gardens, Birmingham Botanical Gardens
Steam Railways: Bluebell railway
Leisure Parks: Drayton Manor


Products and Services:
Toilets and disabled toilets
Telephones
Cash dispensers
baby changing
drinking water fountains
First aid
Guest lockers
lost and found


There are many factors that should be considered when choosing to visit a theme park. Give two reasons why each of the following three factors are important:
Cost
Location
Interest

Cost
Is it too expensive for a family
Consideration of extra costs – eating out, accommodation, cost of merchandise

Location
Is the theme park accessible
How long is the journey?
Is there car park provision
Is the theme park accessible by public transport

Interest
Enjoyed by thrill seekers – roller coaster rides
Are there attractions other than rides – e.g. shows, circus, wildlife or farms, restaurants


For a theme park which you have studied - describe its location and key attractions (6 marks)
Drayton Manor, Tamworth Staffs

Attractions
White knuckle rides – Pandemonium, Maelstrom, Shockwave, Apocalypse
Log flume storm force 10
Splash Canyon
New for children in 2008 Thomas the Tank Engine rides suit ages 3 - 6

Catering facilities – range of cafes, take away places

Using a visitor attraction with which you are familiar, explain how it meets the needs of families who have one or more of their children under the age of 5
Level 1
•List ways the facility meets needs e.g. baby changing facilities, children, creche facilities with brief explanation of how these meet needs (2marks)
Level 2
•How do the facilities meet the needs of families e.g. a creche allows parents to spend time with their older children whilst the younger children are cared for
•Different prices mean that families can afford to use the facilities together or more frequently



Visitor attractions have many impacts on the area where they are situated. Using a visitor attraction you have studied, analyse the economic and environmental impacts that it has on the area


Economic impacts
Positive
• Jobs
More income to area (L1)

Negative
•Seasonal employment


Environmental impacts
Positive

Negative
•Overcrowding (L1)
•Pollution (L1)
noise pollution from rides, people, cars,
congestion on local roads causing air pollution, noise pollution and visual pollution
•Litter which looks untidy (L2)
•Litter looks untidy and may harm animals (L3) and deter people from returning to the area in the future

Countryside recreation

Why do people visit the countryside


Escape noise and rush of towns
Enjoy fresh air, peace, quiet
Open spaces
To relax
To enjoy dramatic scenery
To take part in activities - rambling, canoeing, hang-gliding

Tourism in National Parks

Why people visit.....
Quiet and relaxing
Enjoyable
Any time of year
See scenery
Freedom
Fresh air
Exercise

Positive effects on area:
brings in money for locals
jobs available other than in farming (but might be seasonal)
updated facilities
conservation measures to protect area, helps preserve environment for all and may provide jobs - wardens.

Negative effects:
Pollution: air, noise, water,
litter
footpath erosion
Congestion on local roads - link to air pollution
Graffiti
Disturb wildlife
Affect local animals
Dogs running free - disturbing wild animals
higher prices in shops for locals


Tourism destinations include National Parks and Heritage Coasts
What is meant by
(i) National Parks
A large area of protective countryside that is containing rare wildlife and cultural heritage

Aims:
to preserve and enhance the natural beauty of the countryside
to provide access and facilities for public outdoor enjoyment
protect wildlife and buildings and places of historic interest

e.g. Brecon Beacons, Exmoor, Dartmoor, North York Moors, Norfolk Broads

(2 marks)
(ii) Heritage Coast?
(2 marks)
A seaside are a that has very attractive scenery or historic significance and is legally protected from development that would spoil it

The natural beauty is protected and where appropriate the accessibility for visitors is improved.
Provide footpaths, clean up seawater and remove litter

e.g. white chalk cliffs of Beachy Head Sussex
Flamborough Head


Name a Countryside Area that you have studied:
Describe two tourist attractions found there:
Name of attraction = 1 mark
Detail of attraction and description of what attracts people


Describe the major features of one National park that you have studied
Lake District

Attractive scenery – lakes (Windermere, Grasmere, Thirlmere, Ullswater) Rugged fells and mountains (Hellvelyn, Scafell Pike, Langdale Pikes)
Culture – Wordsworth cottage, Beatrix Potter museum
Attractive towns and villages – Ambleside, Grasmere, Keswick
Stone built cottages

Explain how a holiday spent in the Lake District may be both leisure and tourism (6 marks)
Travelling by car to stay in a cottage or farm B&B is tourism because it is away from home for a short break and using the linked leisure club for a swim is leisure because it is taking part in physical recreation. Going to visit Beatrix Potter museum in the town and having a coffee in a café are both leisure and tourism since visitor attractions and catering belong to both industries

David Lloyd Monkspath

David Lloyd Leisure Centre

Privately owned leisure club suitable for all ages!
Location: Monkspath Leisure Park, Highlands Road, Stratford Road – Outskirts of town centre with access to the M42.
Opened in: 1997, facilities have improved over the years.
Gym equipment including: Cycles, Rowers, Treadmills, Climbers, Fixed Weight Machines, Free Weights, and Power Plates.
Has a 25mx8m swimming pool, sauna, steam room, hot tub, Splash Pool, Creche, Henman conference room,
There is a range classes to suit all ages including: High Energy, Dance, Strength and Conditioning, Holistic Class.
Target many people including: OAP’s, businesses, families, teenagers.
Products: shampoo’s and conditioners, food and drink, sell swimming equipment.
Services: personal trainers, poolside staff, comment boxes, internet
Training of Employees: swimming awards, gym safety, gym equipment
Benefits of working for David Lloyd: Discount at Costa Coffee
Marketing of the club: local newspapers, word of mouth, incentive cards, billboard.

Case Study for Cineworld Solihull

Firstly cineworld caters for all ages they have film for different ages e.g. they have special film which are in the morning for young children. Then the ages of the film go up (U, PG, 12, 18). This caters for all ages.

Furthermore they cater for disabled people as they have ramps to get into the cinema and lifts. They also have special seating area for them where a wheelchair can fit so they have the same room as we do. They also accept guide dogs for people who cannot see but who can hear the film. They also have hearing loops in the cinema for people with hearing disabilities. They also can put it in large print to cater for everyone.

For children they have booster seats as they might not be tall enough to see the film. Also cineworld is a multiplex cinema as it has a range of sizes and rooms as they have more than one screen.

Furthermore it caters for students as they have student prices which are cheaper. Also child prices are cheaper before 5 o clock and then go up to adult’s prices.

They also do unlimited passes where anyone can by it for £11.99 a month so if you go to the cinema 4 times a month you will save money. This then benefits any age group. Also they do orange Wednesday where anyone with an orange phone can go half price with another person.

Attraction of Walking, Cycling and Camping

Walking:-
*Many different routes to take
*Doesn’t Cost
*Social
*Clubs
*Suitable for all ages
*Keep Fit
*Out in fresh air
*Escape the city

Cycling:-
*Fun
*Many cycling routes
*Suitable for all ages
*Keep fit and have fun at the same time
*Escape the city

Camping:-
*Cheap
*More freedom to move from areas
*More economic than hotels
*Open air experience
*Meet new people

Home based leisure

The examples of home-based leisure:

*Watching television
*Listening to music
*Gardening
*Cooking for pleasure
*Reading
*Playing computer games
*DIY
*hiring a video
*ordering a takeaway
*caring for a pet
*craft – knitting, sewing, painting
*Board games

Facilities provided for home-based leisure:

*Takeaway restaurants
*Video and rental shops
*Bookshops
*DIy
*libraries
*Shops, sell computer games
*Garden centers

Catering case study

Burger King

How does it cater for different people?

It has a kids menu, so parents with young children can enjoy the food as well.
It has a breakfast menu which is served early in the morning, so people off to work can get some food on their way.
It has a range of foods called LA range, which has healthy foods in it such as; chicken salads and green salads. This caters for people who watch their diet and eat healthy.
It has a drive through so people who do not have time to go in, can be served in their car.
They have both men’s and ladies toilets and they also have disabled toilets and baby changing facilities.
Burger king send vouchers round houses, so people can get discount on their favorite meals.
Fairly cheap

Night clubs

Case Study for NIGHT CLUBS*

Advantages
· Fun
· Social
· Gets you out of the house.
· Can be cheap if you don’t buy drinks etc.
· Wide variety of different clubs e.g. 80’s bar, drum & bass etc.
Inside, so the weather doesn’t affect it.
Buzzing environment
· Varying prices
· Alive
· Meet people
· Lighting
· Music
· Good night out

Disadvantages
· Fighting
· Theft
· Drunken disorderly people
· Disturbing locals when piling out early in the morning.
· Drugs
· Spiking drinks
· Violence
· Anti-social behavior
· Crimes
· Way people dress e.g. indecent exposure.

Services
Waiters
DJ
Bouncer

Products
Drinks
Food e.g. nuts etc
Music Promotion, e.g. a specific DJ selling their CDs.

Case Study - OCEANA
5 floors
different events: dress code
Student events: casino, games, live bands

Special reservations - can book a reservation for Thurs, Fri and Sat
Private bookings - conferences, meetings, corporate events, product launches, exhibitions, parties


First Port - eat food from around the world
Disco - 70's and 80's music, Europes largest illuminated dance floor

Theatres

Theatres

Case studies
Ø Alexandra Theatre
Ø Birmingham Rep
Ø Birmingham Hippodrome


What are the different entertainment opportunities held at a theatre to attract different types of customers:
Ø Local dance school performances
Ø Stage productions – comedy, drama,
Ø Pantomime – Dick Whittington, Cinderella
Ø Children – Playdays, Chuckle Brothers
Ø Musicals – Oliver, Joseph and his Amazing Technicolour Dreamcoat, Lion King, We will Rock you, Chitty Chitty Bang Bang, West Side Story
Ø Opera
Ø Celebrity Speakers
Ø Education events – Poetry Live

How can a visit to the theatre be both Leisure and Tourism

Ø Leisure: Done in leisure time, watching a play is part of the Arts and entertainment component of leisure
Having a drink or meal at the theatre is part of the Catering component.

Ø Tourism - involves going to a place where you don’t usually live. People may use on line travel services to book a West End theatre break which will include staying in a London Hotel and travelling to the theatre


Reasons people are attracted to the theatre:

*Live performance
*Audience gets involved
*Details of costumes
*Setting
*variety of shows

Case Study - Birmingham Repertory Theatre, Centenary Square, Birmingham

The theatre caters for different groups of people by:
*A variety of shows to suit all ages and tastes, Our House, Cabaret, The Lion The Witch and The Wardrobe
*Prices, pricing structure which varies according to day, time of performance with concessions for students, Rep Club members,
* group discount packages for schools and other groups
* For customers with limited mobility there is a drop off point located between the REP and the ICC. There is also limited parking for orange badge holders. Ramps and automatic doors lead into the building. The Box Office, Cloakroom, toilets, bar and kiosk are all at ground level and the restaurant may be reached via a ramp. Lift access is also available
* Auditorium has 6 wheelchair spaces on the ground floor and two on the mezzanine level.
* Discounted seats are provided for disabled customers and complimentary tickets for companions assisting a disabled customer are available.
* Accessible adapted toilets are also provided on the ground and mezzanine floors.
* providing hearing assisted facilities.
* providing BSL sign language interpreted performances. The signer is situated on the right hand side as you face the stage. Specific seats with a clear view of the signer are reserved.
* Captioned performances. Captioning gives people who are hard of hearing access to the live performance. The actor's words appear on a screen at the same time as they are spoken.
* Audio description. This service gives blind and visually impaired audiences a description, through headphones, of the action on stage interspersed between actors dialogue. Customers are also invite to arrive half an hour before the start of the performance when the describers will read the programme notes. Audio file of the programme notes are also provided before a visit.
* Touch tours. This gives visually impaired customers and opportunity to familiarise themselves with the set and costumes before the show to enhance their enjoyment of the production.
* Guide dogs are welcome into the theatre performance or alternatively may be cared for by a member of staff.
* Brochures are available in large print and audio format.
* corporate entertaining and Corporate Membership

Theatres are financed by:
*Sponsors
*Ticket sales
*Art council grants

Other things that are staged other than shows are:
*Season launch events
*Musical events
* education events - talking about the background to a play, staging of a production
* Open days for families
* production talks - how a set is created and special effects used in a production
*Ballet shows, musicals


Products:
*Programs
* Production merchandise
*Food
*Drink, bar, Wine REPublic
*Souvenirs
*restaurant

Services:
*Box office
*Ushers
*Bar staff
*Restaurant
*Washroom facilities
*Cloakroom
*Website and online booking facility

Sustainable Tourism

Sustainable tourism

This is about managing the impact of tourism on the environment, communities and the economy so that tourism has a positive effect for the benefit of future generations.
It must not affect the environment adversely
It must be acceptable to the community
It must be profitable for business
It must satisfy the visitor

e.g. Countryside Code
Be safe, plan ahead and follow any signs
Leave gates and property as you find them
Protect plants and animals and take your litter home
Keep dogs under close control
Consider other people
Tourism has an impact on all the places tourists visit. Destinations can be developed in a sustainable way.
Explain how one of the destinations that you have studied may be developed in a sustainable way. (6 marks)

Sustainable means allowing tourists to enjoy and benefit from all that the area has to offer but at the same time managing it so that tourism doesn’t damage the area for future visitors in years to come or impinge on the local way of life.
Restricting the number of cars on some roads helps traffic flow, reduces noisy, unsightly and polluting traffic
Encouraging tourists to stay with local farming families in villages like Borrowdale helps the tourists to understand the traditional way of life and helps to support the income of the farmers family so that they are more likely to stay on the land and help conserve the landscape for everyone by continuing hill sheep farming.

Museums

The Black Country Living Museum is described as a ‘living museum’ what is meant by this? 2 marks
It is a facility where the past is re- enacted partly by real people acting out roles such as school teacher, shop keeper, printer, domestic work in houses

Describe its location and purpose 6 marks

Black Country Living Museum

Location: Dudley West Midlands, 3 miles from jct 2 of M5 6 miles from Jct 10 of M6

Purpose: It is an industrial heritage museum which conserves old buildings and artefacts of everyday life, displaying them so that visitors can see what life used to be like in the past. It teaches children about ways of life after the industrial revolution – in the home, in shops, at school, at the fairground, at work (metal work, sweet making, glass cutting), along the canals and down the mines

Choose two of the products and services provided by the Black Country Living Museum and explain how they might meet the needs of a retired grand parent and their 9 year old grandchild who are spending a day at the museum 4 marks

Underground coal mine tour because the grandparent could show the child how people worked in their day
School room experience because the grandparent could compare some of the changes in education between their experience and that of the child

Experience tram ride and compare modern transport with that of industrial Britain

National Parks Heritage Coasts

Tourism destinations include National Parks and Heritage Coasts
What is meant by
(i) National Parks
A large area of protective countryside that is containing rare wildlife and cultural heritage

Aims:
to preserve and enhance the natural beauty of the countryside
to provide access and facilities for public outdoor enjoyment
protect wildlife and buildings and places of historic interest

e.g. Brecon Beacons, Exmoor, Dartmoor, North York Moors, Norfolk Broads

(2 marks)
(ii) Heritage Coast?
(2 marks)
A seaside are a that has very attractive scenery or historic significance and is legally protected from development that would spoil it

The natural beauty is protected and where appropriate the accessibility for visitors is improved.
Provide footpaths, clean up seawater and remove litter

e.g. White chalk cliffs of Beachy Head Sussex
Flamborough Head


Tourism in National Parks
Positive affects:
Quiet and relaxing
Enjoyable
Any time of year
See scenery
Freedom
Fresh air
Exercise
Negative affects:
Pollution: car, noise, litter
Path erosion
Congestion
Graffiti
Disturb wildlife
Affect local animals
Dogs running free


Name a Countryside Area that you have studied:
Describe two tourist attractions found there:
Name of attraction = 1 mark
Detail of attraction and description of what attracts people


Describe the major features of one National park that you have studied
Lake District

Attractive scenery – lakes (Windermere, Grasmere, Thirlmere, Ullswater) Rugged fells and mountains (Hellvelyn, Scafell Pike, Langdale Pikes)
Culture – Wordsworth cottage, Beatrix Potter museum
Attractive towns and villages – Ambleside, Grasmere, Keswick
Stone built cottages

Explain how a holiday spent in the Lake District may be both leisure and tourism (6 marks)
Travelling by car to stay in a cottage or farm B&B is tourism because it is away from home for a short break and using the linked leisure club for a swim is leisure because it is taking part in physical recreation. Going to visit Beatrix Potter museum in the town and having a coffee in a café are both leisure and tourism since visitor attractions and catering belong to both industries

Home - based leisure

Home Based leisure

Name one type of food often provided by take away restaurants (1 mark)

Pizza
Indian meals
Chinese meals
Fish and chips
Kebabs
Burgers


Describe what customers need to do to receive a delivery service at home from a local Indian take away restaurant (3 marks)
Choose dishes
Telephone the restaurant
Order the food
Give address and often telephone number
Be at home to receive delivery
Pay

Name two leisure facilities other than take away restaurants, that provide for home based leisure. Describe the products and services they provide (6 marks)
Video rental shops - Blockbusters
Bookshops - Borders, Waterstones
Libraries
Shops selling computer games - HMV, Game

Libraries
Libraries lend books to their members. Usually there are a certain number of books you can borrow for a certain period of time. Libraries also lend cassettes and CDs. They provide newspapers for readers and often have computers with internet access for customers to use.

Video rental shops
Video rental shops lend DVDs, videos and play station games to their members. These are loaned for a certain period of time depending how popular the film is, whether it is a new release. They often also sell pop, chocolate, popcorn and ice cream. They may also sell both brand new and ex rental videos

Discuss the extent to which home based leisure provision in your local area meets the needs of young people in 14 – 19 age group:

Library
Take – aways: MacDonalds, Pizza – Dominoes, Pappa Johns
Blockbusters
HMV – buy computer games, DVDs and videos
Bookshops with books for teenagers – Borders, Waterstones, WH Smith


Jan O6
DIY is one example of a home - based leisure activity. Analyse why some people prefer home-based leisure activities to other types of leisure activity

Stacey Dutch

Firstly home based leisure caters for everyone e.g. disabled people who can't get out so they could spend time on the computer playing games. Furthermore people might decide to do gardening as their leisure activity as it will be in the fresh air, cost free and you can relax and enjoy it at the same time. Also people might not have the money to do leisure activities so the decide to do home based leisure as normally iti s cost free. Also e.g. playing on a computer or reding does not cost anything and can be done any time of year. Also with doing home based leisure you are very flexivle as it is not time consuming. Also there is a range of activities that can e done at any time, you can read as and when you feel like it for as long as you want. Whereas if you chose swimming as your leisure activity, the swimming pool might close before you got home from work. This is why people prefer to do home based leisure rather than leisure activities outside the home.

on line travel

High Street travel agents have faced increased competition in recent years as online travel services have developed. June 07

What is a travel agent? (2 marks)

A person who sells a package holiday on the high street. They have a middle role between the tour operator and customer. They exchange currencies, book hire cars and flights and accommodation

Describe one example of an online travel service (2 marks)

1 mark for an example e.g. Lastminute.com, Expedia
1 mark for description
Have a website to book your own travel directly

Outline why online travel services have grown in recent years ( 2 marks)

Most people have a computer and internet access
Convenience of booking in own homes, easy and quick
Less pressure than sitting in a travel agent being sold a deal
Can shop around on different sites and look at different deals
Online travel services are widely advertised – pop ups

Children's play

Factors to consider when building a play area:
safety - ground material, fencing to keep out dogs and keep small toddlers in.
supervision
equipment which should be interesting and challenging to children in terms of size, shape and colour
equipment which children would enjoy using

Children’s Play Activities Jan 05

2a Identify four types of children’s play activity

Ø Adventure playgrounds
Ø crèche within leisure centre
Ø play areas in family pubs
Ø holiday play schemes
Ø after school clubs (4 marks)

2b. Explain three factors that should be taken into account when play areas are being built.
Ø Location
Ø Type of equipment
Ø Fencing
Ø Type of ground surface
Ø Nearby football or cricket pitches
Ø Seating for adults
Ø Location of a public telephone
Ø Main roads (6 marks)

2c. Explain the reasons why many pubs, restaurants and shopping centres have developed play provision for young people

Attract whole family – parents can relax whilst knowing children are safe and entertained
Encourage repeat business
Increase popularity and therefore repeat business
(6 marks)

2d Using a play activity that you have investigated, explain how this activity might help children to develop.
Wacky Warehouse - Olton
Ø It develops children’s physical, mental and social skills
Ø It helps children to mix with others – emotional development, talking, interact, sharing, cooperation
Ø They learn new skills
Ø They have to think for themselves
Ø They use their imagination – pretend, dressing up
Ø Use creative skills - arts
Ø They play physical games – physical coordination
Ø Have fun


Changes over past 10 years:

Adventure playgrounds have been developed through the use of better materials that provide a safer environment for children to play. The surrounds of swings are no longer hard concrete but a much softer tarmac material. There have also been developments in the types of apparatus used within these playgrounds to stimulate and interest children.

Many local authorities now run play schemes throughout the year not just during summer holidays. Ten years ago there would have been very few of these schemes but now they are a common part of leisure provision. The play schemes are out of hours and are based at leisure centres, community centres and schools. They offer a wide variety of activities from mini sports to arts and crafts. The play schemes are aimed at 5 - 11 year olds.

Children's activity centres are more specific and often privately run. They will offer more specialist coaching in either outdoor pursuits or sports. The main area of growth has been activity holidays run by companies such as PGL who offer activity holidays either with a particular outdoor pursuit focus or provide taster sessions.


Holiday Play Schemes
Often run by local authorities and aim to provide wothwhile activities: sports, day trips, nature walks, camping.

Some are privately organised - e.g. Phys-kids

Cinema

The cinema industry has seen an increase in popularity in the last 10 years.Choose a cinema complex that you are familiar with.Explain its current level of popularity


Cineworld, Touchwood Solihull
• Multiplex cinema showing latest film releases to suit all ages and tastes
• Orange Wednesday and Bargain Tuesday (£4) special rates
• Cheaper before 5pm
• Located within Touchwood shopping centre – easy access and close to both parking and restaurants and bars for the ‘complete night out’
• Several showings per day of popular films
• Improved techinical provision – sight and sound improves the movie experience.
• Movies for juniors £1 – fun, games and a movie Sat 10.00am
• Screens used from 12 noon onwards
• Special offers at quiet times e.g. Monday classic 1.00pm
• Wednesday Special 7pm
• Able to make advanced bookings by phone and online
• Wheelchair access and Audio description facilities
• Improved facilities – deluxe theatres with bars, food and confectionary
• Media trends, better promotion of films on buses, TV, advertising

Changes in leisure industry in Solihull over past 20 years

Changes in Solihull:
1986 Solihull Cinema was closed
1990 UCI Solihull opened and since closed down
1991 Terminal 2 ‘Eurohub’ opened at Birmingham airport
1998 Solihull High St pedestrianised
1996 David Lloyd Cranmore opened
1997 Solihull indoor market changed
1997 David Lloyd Monkspath opened
2000 Touchwood opened - shopping and cafes e.g. Starbucks, John Lewis
New cafes / Bistros opened along High St – Café Rouge
Cineworld – multiplex cinema, numerous restaurants, cafes and bars. New arts complex incorporating library, theatre and café / bar
2002 Virgin Active opened at Blythe Valley business park
2003 Solihull Skate park built in Tudor Grange Park
2004 Basketball court at Bentley Heath Park opened
Ice Skating place has been refurbished
Knowle Park – new childrens play complex, improved tennis courts, gym track around park and over past two years ‘party in the park’ events.
Now new sports complex being built at Tudor Grange

Tourism Definitions

Domestic holiday
A trip away from home for leisure purposes taken within the country where the tourist resides

Inbound tourism
Tourists resident abroad coming into the UK from abroad for leisure purposes

Outbound tourism
UK tourists travel abroad on holiday]advantages: see new country, hot weather, experience new culture, language, food

Independent travel
A trip by a tourist who makes their own tour arrangements, often booking travel and accommodation as separate elements rather than as a package. This is often done on the internet. Advantages: more flexibility than when using tour operator, may be away from crowded tourist areas, can choose own destination, duration and mode of transport

Short haul
Flights that are within 5 hours flying time e.g. Europe

Long haul
Flights that are longer than 5 hours flying time e.g. USA

Package holiday
A holiday consisting of more than one element which has been assembled into a single package by a tour operator. Elements commonly included in a package are travel, accommodation and transfers

Heritage coast
A coastline that is protected and is a tourist attraction because of its scenery and its history e.g. North Norfolk coast National park

Short break holiday
A trip away from home for leisure purposes which lasts more than one day but less than a week
Advantages: appealing if difficult to get time off work, may be 2nd or 3rd holiday, cheaper than longer holiday if low disposable income, can be special interest

Tour operators
Put together holiday packages which are sold to customers e.g. Thomson Holidays

Travel agents
On the high street. Sell a range of products from package holidays, flights, currency and guide books

On line travel services
e.g. Last Minute .com, Expedia Booking products on line – accommodation, transport and holidays

Tourist information services
Provide information, promote attractions, book accommodation

Guiding services
Provide qualified guides to enhance a customers experience
tourism

Fully inclusive
All food and most drinks is included along with accommodation and entertainment in the package. Often also includes ice creams

Full board
Accommodation and all three meals

Half board
Accommodation and one other meal, usually dinner

Self catering
Meals not included but the accommodation has facilities for preparing meals

B&B
Accommodation and breakfast

Room only
Room in a hotel where no meals are included but may be paid for locally, no facilities for making your own meals

Flight supplement
The extra amount a customer has to pay depending on the flight time or airport chosen

Single supplement / occupancy supplement
A single person might have to pay more than one person who is part of a couple for the same room

Child discount
Some tour operators offer free places or discounts for children under 12 years

Optional extras
These are to be paid for at time of booking and are in addition to the normal package. This may include pre booking of flight seats, taxi transfer, rooms with sea views etc.

Leisure
A range of activities that people do in their spare time when they are not at work

Tourism
Temporary travel away from home for one night or more with the intent to return home.

Component
What people do in their spare time – sport and physical recreation, countryside recreation, home based leisure, children’s play, visitor attractions, catering, arts and entertainment

Facility

Product

Service
Toilets, telephones, cash dispensers, baby changing, first aid, guest lockers, lost and found

Attractions
Museums, galleries, country parks, visitor centres, farms, steam railways

Transportation
Railway, road, sea and air

Leisure and tourism

Exam Board - OCR
Exam June 9th 2008 afternoon