Case Study for NIGHT CLUBS*
Advantages
· Fun
· Social
· Gets you out of the house.
· Can be cheap if you don’t buy drinks etc.
· Wide variety of different clubs e.g. 80’s bar, drum & bass etc.
Inside, so the weather doesn’t affect it.
Buzzing environment
· Varying prices
· Alive
· Meet people
· Lighting
· Music
· Good night out
Disadvantages
· Fighting
· Theft
· Drunken disorderly people
· Disturbing locals when piling out early in the morning.
· Drugs
· Spiking drinks
· Violence
· Anti-social behavior
· Crimes
· Way people dress e.g. indecent exposure.
Services
Waiters
DJ
Bouncer
Products
Drinks
Food e.g. nuts etc
Music Promotion, e.g. a specific DJ selling their CDs.
Case Study - OCEANA
5 floors
different events: dress code
Student events: casino, games, live bands
Special reservations - can book a reservation for Thurs, Fri and Sat
Private bookings - conferences, meetings, corporate events, product launches, exhibitions, parties
First Port - eat food from around the world
Disco - 70's and 80's music, Europes largest illuminated dance floor
Friday, 23 May 2008
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